Green Mobility At Full Charge: BYD Showcases Advanced ‘New Energy Vehicle’ Line-Up At Jeddah International Motor Show

Jeddah, Saudi Arabia – XX October 2024 – Al-Futtaim Electric Mobility, the regional representative of BYD, the world’s number one selling New Energy Vehicle (NEV – electric and plug-in hybrid) manufacturer, is bringing electrification to the center-stage at Jeddah International Motor Show 2024 with its comprehensive showcase of electrified vehicles and charging infrastructure. This showcase marks a major step in the company’s commitment to pushing sustainable mobility to the forefront in Saudi Arabia, aligning with the Vision 2030 goals.

Choose Your Hero For Electrified Journeys
Attendees will have an exclusive look at BYD’s groundbreaking models, renowned for their advanced technology and pioneering innovations. On display are the high-performance BYD SEAL, the luxurious BYD HAN, and the versatile BYD ATTO 3—all 100% electric. BYD’s plug-in hybrid models, the BYD SONG PLUS and BYD QIN PLUS, also take center stage, offering seamless integration of electric efficiency and extended driving ranges, up to 990 kms on a single charge (combined range – WLTC).

Innovation and Accessibility
BYD’s commitment to technological advancement shines through with its cutting-edge Blade Battery, celebrated as one of the safest and most efficient in the industry, and the Dual Mode Intelligent (DM-i) system for plug-in hybrids, ensuring exceptional driving performance and low emissions.

To encourage wider adoption of green mobility, BYD is offering exclusive deals, making electrified driving accessible to all, with prices starting from just SAR 83,900. Additionally, visitors who make bookings at the Jeddah International Motor Show can enjoy exclusive discounts and value-added benefits worth up to SAR 19,000, for the duration of the event.

Sneak Peek at the World’s Most Powerful SUV - YangWang U8
In an exciting first for Saudi Arabia, visitors also have the chance to get an exclusive preview of the highly anticipated YangWang U8, a plug-in hybrid super SUV that pushes the boundaries of innovation and performance. YangWang U8 is the most exclusive luxury marque of BYD. 

Expansion in Saudi Arabia
Al-Futtaim Electric Mobility’s recent opening of a new showroom at Jeddah Auto Mall, following the success of its flagship showroom in Riyadh, reflects its commitment to being closer to Saudi customers. The showroom offers a full suite of services, from sales to charging stations to aftercare, supporting the Kingdom’s transition to a sustainable, electrified future.

Badr Khojandi, General Manager of BYD KSA, emphasized the significance of BYD’s participation at the Jeddah International Motor Show: “Being a part of such a prestigious automotive event allows us to showcase our cutting-edge New Energy Vehicle line-up to a wider audience in Saudi Arabia. 

Since our launch in the country, the BYD KSA website has seen over 2.5 million web visits, and in Jeddah alone, more than 1,000 test drives have taken place. These numbers reflect the huge wave of interest and customer demand, and this was the prime reason we had to showcase our presence at Jeddah International Motor Show. This is a critical platform for us to demonstrate our commitment to sustainable mobility and innovation. 

With Saudi Arabia heading towards a sustainable transition, events like these enable us to meet and engage directly with a diverse customer base across KSA, from fleet operators to car owners, that are ready to embrace the future of transportation.”

About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com

About Al-Futtaim Electric Mobility 
Al-Futtaim Electric Mobility is a subsidiary of Al-Futtaim Group, dedicated to promoting and advancing sustainable mobility solutions in the UAE and across the Middle East. The division is focused on the distribution and sale of electric and hybrid vehicles, charging infrastructure, and related services. With a strong commitment to environmental sustainability, Al-Futtaim Electric Mobility aims to accelerate the adoption of electric and hybrid vehicles in the region, reducing the carbon footprint and promoting a cleaner and greener future. The company is the exclusive distributor of Polestar and BYD electric vehicles in the UAE, offering a range of models that cater to different needs and budgets. In addition to offering electric vehicles, Al-Futtaim Electric Mobility provides a comprehensive range of services that includes charging solutions, after-sales support, and financing options. 

About BYD
BYD is the leading global producer of new energy vehicles (NEVs), having sold an impressive 3 million NEVs worldwide in 2023 alone. As one of the most successful manufacturers of electric and plug-in hybrid vehicles worldwide, BYD is the only company to produce the full industrial supply chain of electric vehicles, including the batteries, electric motors, electronic controllers, and semiconductors. With successful operations in several advanced markets, including Europe, the USA, Japan, and Korea, and a dominant market share in China, BYD is now a firm favorite to lead the sustainable mobility transition of the GCC region.