BYD KSA Strengthens Commitment to Saudi Arabia’s Green Mobility Vision with New Dammam Showroom

Historic bid for Saudi Green Initiative candidacy submitted at showroom launch 

February 25, Dammam, Saudi Arabia – Al-Futtaim, in partnership with BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs), proudly launched BYD’s third flagship showroom in Dammam, Saudi Arabia. This new showroom marks a significant step in BYD’s ongoing commitment to supporting Saudi Arabia’s green mobility transformation and bringing sustainable driving solutions closer to customers across the Eastern Province.

Following the successful launches in Riyadh and Jeddah, the Dammam showroom represents a significant milestone in BYD’s ‘Closer to You’ strategy, aimed at accelerating the adoption of electric vehicles (EVs) across the Eastern Province. With nearly 25,000 patents, BYD is at the forefront of technological innovation, aligning seamlessly with Saudi Arabia’s vision for a sustainable and technologically advanced future.

In a historic move, BYD KSA formally submitted its bid for candidacy to the Saudi Green Initiative (SGI), making BYD the first automotive brand to officially file for candidacy. This partnership represents a strategic alignment with Saudi Arabia’s National Agenda, allowing BYD KSA to contribute to the Kingdom’s transformational objectives and sustainability goals. By localizing its operations and actively participating in the Kingdom’s green initiatives, BYD KSA reinforces the credibility of both Al-Futtaim and BYD as leaders in the automotive and sustainable mobility sectors.

Badr Khojandi, General Manager of BYD KSA, commented: “The opening of our Dammam showroom is a testament to our commitment to making green mobility accessible to all. Dammam is a city that embodies progress and forward-thinking, and we are thrilled to bring BYD’s innovative electric and hybrid vehicles to this vibrant community. Furthermore, our bid for candidacy with the Saudi Green Initiative underscores our dedication to supporting the Kingdom’s national agenda and localizing our operations to contribute to Saudi Arabia’s transformational objectives. We invite everyone to join us in driving the change towards a greener future.”

Attendees, including representatives of SGI, at the launch had the opportunity to explore BYD’s cutting-edge New Energy Vehicles, experience the brand’s innovative technology, and engage with BYD’s expert team. The Dammam showroom showcases a range of BYD’s latest models, including the high-performance BYD SEAL, the luxurious BYD HAN, the versatile BYD ATTO 3, and the innovative plug-in hybrid models BYD SONG PLUS and BYD QIN PLUS. Attendees also had the chance to book test drives and experience the superior performance and advanced safety features of BYD’s vehicles.

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